women’s activewear

Soybu Activewear Mama’s Night Out: Denver Moms Celebrate New Flagship in Grand Fashion

When Soybu contacted me about collaborating on a grand opening for their flagship store in Greenwood Village, I was all-in after a quick Google search revealed huge fan base for this darling women’s activewear. How had I never heard of this Colorado-based company that is a popular national brand, particularly among  Yoginis? Simple: though I love wearing yoga pants I hate yoga. But that is what I’ve come to love about Soybu. They are so much more than a yoga line. Their entire brand of clothing–from bathing suits to dresses to skirts to jackets–exudes confidence, a positive self image and a message aimed to empower all body types to live a health-conscious lifestyle. Their “Life is a Workout” messaging particularly resonates with moms; their feminine, stylish a...