When Soybu contacted me about collaborating on a grand opening for their flagship store in Greenwood Village, I was all-in after a quick Google search revealed huge fan base for this darling women’s activewear. How had I never heard of this Colorado-based company that is a popular national brand, particularly among Yoginis? Simple: though I love wearing yoga pants I hate yoga.
But that is what I’ve come to love about Soybu. They are so much more than a yoga line. Their entire brand of clothing–from bathing suits to dresses to skirts to jackets–exudes confidence, a positive self image and a message aimed to empower all body types to live a health-conscious lifestyle. Their “Life is a Workout” messaging particularly resonates with moms; their feminine, stylish and comfortable clothes are perfect, whether you’re chasing a toddler around the house or fitting in a hardcore workout.
Because let’s face it: a lot of us live in comfortable activewear!
On Wednesday night, more than 40 social media moms gathered to toast their grand opening “Love Your Body, We Do” and what a night it was! As we tweeted and modeled, we were treated to a wellness recharge with “Aspen Juice” champagne cocktails with raw juices, goodies from The Bundt Shoppe and a blow dry bar and make-up station.
Funny side note: A couple of months ago, I fell in love with a darling dress at Sports Authority that I absolutely had to buy for our trip to Hawaii. Because it’s winter and I don’t really wear tankini dresses in sub-zero temperatures (go figure), I tucked it away in my closet for safekeeping until I bought it out to pack for our trip last week. Lo-and-behold, it was a Soybu-brand dress. It’s like we were meant to be.
And I suspect there are a lot of women in Denver who will be discovering its glories in these coming months.
Sad you missed out on the fun? Visit Soybu online and receive 25 percent off your order now through Sun., Feb. 23, 2014.
The new Soybu flagship store is located at Cherry Hills Marketplace, 2500 E. Orchard Rd Unit 2500 A, Greenwood Village, Co (next to the Pancake House and the NEW Trader Joe’s). Thanks to Soybu for partnering with us on this promotion.