When Soybu contacted me about collaborating on a grand opening for their flagship store in Greenwood Village, I was all-in after a quick Google search revealed huge fan base for this darling women’s activewear. How had I never heard of this Colorado-based company that is a popular national brand, particularly among Yoginis? Simple: though I love wearing yoga pants I hate yoga. But that is what I’ve come to love about Soybu. They are so much more than a yoga line. Their entire brand of clothing–from bathing suits to dresses to skirts to jackets–exudes confidence, a positive self image and a message aimed to empower all body types to live a health-conscious lifestyle. Their “Life is a Workout” messaging particularly resonates with moms; their feminine, stylish a...
For those of you who follow my blog posts with any kind of regularity – you would know that I like to work out (and I also kind of just like to dress like I work out – in my comfy yoga pants). I am super excited to go the Mamas Night Out at Soybu in Greenwood Village this coming Wednesday. I have been pouring over their website for a couple weeks now – trying to figure out exactly what I am going to get when I go. I just got an email that says there will be a discount for you too! Get 25% off on their Grand Opening on Wednesday. Plus, you don’t even have to feel bad if you can’t get to their new flagship store on Wednesday – because you can take advantage of the discount all week long online. Free Days Thursday, February 20 – Denver Zo...
It’s the beginning of the year, and it’s cold, and you want comfort! It’s also the beginning of the year and you want to be fit, “sticking” to those New Year’s resolutions and feeling good about yourself. I wish there was a simple answer to this dilemma, but the closest I have found this year is in thanks to Soybu. Is it a new yogurt? The newest workout fad? Those would probably help; however, it’s actually a two-decades’ old clothing and lifestyle label that just launched it’s newest brand. Soybu is a Colorado-based Active Fashion Group’s solution to comfort, function and style for women created by Colorado moms and daughters. It’s brilliant and simple. Pun intended, the colors are eye-catching and just the pop you need this long, cold winter (and we’re giving away a $100 shop...