marijuana drug use
New Colorado ad campaign hopes to prevent teen marijuana use
When the Colorado governor’s office asked ad man Mike Sukle to design a campaign to discourage youth marijuana use, Sukle knew it wouldn’t be easy. He’d done anti-methamphetamine campaigns before. But staying away from meth is an easier sell: Show some busted teeth, some pockmarked skin, no sweat. How do you encourage kids not to use marijuana at a time when acceptance of pot is at historic highs and Colorado is more awash in conflicting marijuana messages than any place in the country? “This was a tricky one,” Sukle said. The result launches Monday, when workers begin dropping human-size rat cages around Denver and ads that acknowledge debate about how dangerous marijuana is begin running on television and in movie theaters. The campaign is called “Don&...
