It’s the beginning of the year, and it’s cold, and you want comfort! It’s also the beginning of the year and you want to be fit, “sticking” to those New Year’s resolutions and feeling good about yourself. I wish there was a simple answer to this dilemma, but the closest I have found this year is in thanks to Soybu.
Is it a new yogurt? The newest workout fad? Those would probably help; however, it’s actually a two-decades’ old clothing and lifestyle label that just launched it’s newest brand. Soybu is a Colorado-based Active Fashion Group’s solution to comfort, function and style for women created by Colorado moms and daughters. It’s brilliant and simple. Pun intended, the colors are eye-catching and just the pop you need this long, cold winter (and we’re giving away a $100 shopping spree below!)
I know, at first it sounds and even resembles Lululemon (sans the nightmare see-through incident and prices), or Patagonia, Columbia or others. Again, wrong. I walked into that store armed with a dozen questions since I like to think of myself as the lifestyle fashion diva of our group of Mile High Mamas. I was ready to see nothing new and politely ask my questions and leave.
Well, owner Tina Schmitt had me at her experience and before I knew it I had tried on a half-dozen outfits. With over two decades manufacturing everything from blankets, fleece and system jackets to yoga pants and dresses, her breath of the industry was flawless. Nonetheless, it’s the story behind the line. It involves pieces specifically designed for Tina that she wanted to wear, but couldn’t find in stores, at the prices she wanted or the materials she knew would stand up to the test of time—morning run to throwing a dress over it for school drop off, to lunch date back to racing the kids to and from sports—that’s a day in many moms’ offices, and that doesn’t even include the many hours many us log at offices and professions!
Soybu stands by their mission “embracing confidence and a positive self-image,” but also realizes that women come in a multitude of sizes. Thin doesn’t always mean healthy and heavier doesn’t mean you’re not toned and a killer athlete. Sizes here are true to form as Amber and I tried on dresses, skirts, the caboose series (my favorite and still wearing day three in row). Then I saw Amber with this darling pair of scrunchie capris and I just had to buy those as well. The line is sophisticated, accessible and fun, plus the tennis skirts and dresses cater to our unique Colorado fashion.
Their Greenwood Village location opened in early 2014 and the most adorable part of the store, wait for it . . . is the girls’ section. I believe I was mid-sentence with Tina when I saw the dresses and was off! The Gracie by Soybu collection targets girls aged 6 – 14 and is beyond age appropriate, flattering for all sizes and energetic!
Also, don’t miss out on the store’s GRAND OPENING! Wednesday February 19th from 10:00 a.m. to 6:00 p.m., customers will receive 25% their entire purchase and they will have the opportunity to meet the Soybu designer from 2:00 p.m. to 4:00 p.m. The best part of all, spend $50 or more and receive a free Bombshell Tank (images available at www.brandfolder.com/soybu). Like Sobyu on Facebook while in the store and receive a free accessory, while supplies last! The store is located next to the new Trader Joe’s at Cherry Hills Marketplace, 2500 E. Orchard Road, Unit 2500 A, Greenwood Village, Colo.
You can also sign up for their e-mail list and automatically get in a monthly drawing to win $200 shopping spree—first winner to be drawn on February 19th.
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So Mile High Mamas, what can you do? Enter below to win a $100 shopping spree (online if need be). You may enter as many as five times. For more information visit www.soybu.com. Contest deadline is Feb. 28, 2014.
Disclaimer: Mile High Mamas is partnering with Soybu on this promotion. All opinions and views expressed are our own.