8 Mar 2023

Broomfield Mother and Daughter Promote Positivity and Girl Power with Wild Ones Threads

March 8 is International Women’s Day, a time to celebrate the achievements of women and girls. Colorado is fortunate to have incredible women leaders in politics, business and cultural change, including the fearless females behind Wild Ones Threads.

Broomfield-based Mother and Daughter team Nicole and Airlie Locken, age 10, have always shared a passion for creativity, kindness, and hard work. They dreamed of launching a business focused on spreading positivity and authenticity. When the COVID-19 pandemic forced schools to close, that dream became a reality and Wild Ones Threads was born.

“We’d always talked about wanting to build something inspirational together,” says Nicole, a seasoned creative director and graphic designer. “When COVID hit, we had more time together as a family and our passion project became a creative outlet to put positivity out into the world.”

Wild Ones Threads offers a variety of apparel and stickers. All of the designs are meant to inspire kids, and their grown ups, with the mantra “Be You. Stay True. Own Your Wild.” Nicole and Airlie brainstorm the designs on early morning walks and sketch them out together. Younger brother Jackson, age 7, is also getting into the action, helping brainstorm and sketch ideas, and lending inspiration to the name.

“The name was inspired by my two kiddos, who let their creativity run wild and are always howling at the moon,” says Nicole, who also owns Nicole Locken Creative, a boutique branding agency that specializes in working with other small businesses. “Airlie is involved in every step of the process, from brainstorming, to sketching, to processing orders, and shipping, even going over the books. She is learning what it means to own a business and the dedication and hard work that goes into it. Seeing the passion spark inside her inspires me.”

Girl Power for a Good Cause

To kick off spring, Wild Ones Threads is launching its new line this week, including the Girl Power shirt (featured picture). A portion of the proceeds benefit Children’s Hospital Colorado Foundation to support mental health services, the demand for which has skyrocketed since 2020. The COVID-19 pandemic has had a devastating effect on the mental well-being of thousands of children. Airlie specifically chose Children’s Hospital Colorado and hopes any proceeds donated will make accessing mental health care easier for Colorado’s kids.

This International Women’s Day, celebrate Colorado girl power, creativity, and kindness with Wild Ones Threads.