Xfinity Introduces ‘Free This Week’: Unlocks Access to Premium Networks and Streaming Services Every Week of the Year
Is your family always looking for new entertainment to stream? You may soon have more free options to explore!
Comcast announced, “Free This Week,” a new year-long program that will deliver Xfinity customers more value by unlocking a new selection of free content each week from top streaming services and premium networks, no strings attached.
“Free This Week” programming will be available for Xfinity customers and curated into one simple-to-navigate destination available on X1 and Flex. A selection of “Free This Week” programming will also be available on the Xfinity Stream app and Xumo’s XClass TV.
“Free This Week” comes ten years after Xfinity’s inaugural free content sampling, Watchathon Week, and represents an evolution of the company’s free programming strategy providing customers with something free to watch, every week of the year. New data released by Xfinity shows viewership typically doubles during the time a network or streaming service participates in a content sampling such as “Free This Week.”
“At Xfinity, we strive to deliver the best entertainment experience to our customers and make it easy for them to access all the programming they subscribe to, and also discover new programming that might be of interest to them,” said Sophia Ahmad, EVP and CMO, Comcast Cable.
Future participating networks and streaming services include HBO Max, SHOWTIME®, REVOLT, HISTORY Vault, Lifetime Movie Club and more.
To access “Free This Week” programming and look ahead to what content is going to be unlocked in future weeks, customers can simply say “Free This Week” into their voice remote.
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