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Loveland valentines and sweetheart festival

Loveland’s Valentine Re-Mailing Program & Sweetheart Festival

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The season of love is right around the corner and no city loves love more than Loveland, the nation’s Sweetheart City

The Loveland Chamber of Commerce, Visit Loveland and partners unveiled details and plans for the 77th annual Valentine season including the Valentine Re-Mailing Program, Sweetheart Festival, exclusive Valentine wine and coffee, the Loveland Sweetheart Classic 4-mile race, and the Valentine Group Wedding being held on the ice (NEW) at the Budweiser Event Center prior to the Feb. 14 Sweetheart Game featuring AHL hockey’s Colorado Eagles vs. Bakersfield Condors. The event, including the Valentine-themed game takeover, is part of the Colorado Eagles’ 20th-anniversary celebration. All Valentine season activities and events take place during the first two weeks of February. 

Loveland’s Valentine Re-Mailing Program

The 2023 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office. 

To get this special 2023 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First Class envelope. Send the envelope to:

Postmaster – Attention Valentines

446 E. 29th St.

Loveland, CO 80538

Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients. 

All international-destined mail must be received in Loveland by Feb. 2. All U.S.-destined mail to states outside of Colorado must be received by Feb. 7, and all Colorado-destined mail must be received by Feb. 9 to ensure delivery by Valentine’s Day. Northern Colorado residents can drop off their Valentines now through Feb. 9 at the following Loveland locations during normal business hours: 

  • Our official Valentine drop location sponsors include Independent Financial and Elevations Credit Union. Drop off self-addressed, stamped Valentine envelopes at any of these locations, as well as the Chamber of Commerce, Visitor’s Center  and the Post Office.

  • Participants are encouraged to send their Valentines to Loveland as soon as possible. 

Valentine Season Events & Experiences 

The Loveland Sweetheart Festival

Feb. 10 -11, 2023

Celebrate all things LOVE in the Sweetheart City at the annual Loveland Sweetheart Festival, returning February 10-11, 2023. During this free celebration in Downtown Loveland, enjoy live music, art installations, local beer, and interactive activities at four venues in the center of town. As you stroll between venues, explore the Valentine Flea Art Market and the community plaza with local performances, food trucks and kids’ activities, and experience the Arts Alive block featuring interactive raku firing and ice carving demonstrations, or paint a tile for the Loveland community mural. Don’t miss the 3rd Annual Little Miss Valentine and Mr. Cupid contests and be sure to catch the Projection Mapping light show on the Historic Feed and Grain Building. Enjoy live music at the Rialto Theater with 14-time Grammy Award-winning musician Dan Tyminski, featuring Gavin Largent, on Feb. 11. Stay tuned for an announcement about the Feb. 10 headliner.

Loveland Lights at Chapungu

Feb. 1-14, 2023

Chapungu Sculpture Park in Centerra will be adorned in red and pink lights and sweetheart-themed decor. Similar to Loveland Winter Wonderlights, the lighting displays will be free and open to the public from 5-9 p.m. every evening.

Colorado Eagles Hockey Sweetheart Game

The Colorado Eagles and Visit Loveland are excited to team up for the Sweetheart Game on Tuesday, Feb. 14. For the first time in seven seasons the Eagles will host a game on Valentine’s Day featuring fun for all at the Budweiser Events Center in Loveland. Festivities include:

  • Enter to win one of 150 “Sweetheart Packs” via Eagles social media beginning the last week in January, including two (2) tickets to the game and a gift bag from Visit Loveland. 

  • Pregame group wedding on the Ice.

  • The first 2,000 attendees receive red and pink light-up foam batons provided by the City of Loveland at the entrance of the game.

  • Pick up an “I Love ______” sign at the Visit Loveland booth and fill in the blank to show your LOVE.

  • Take part in Northern Colorado’s Biggest Valentines Kiss on the Kiss Cam during a stoppage in play.

  • Many other special surprises.

Go to visitlovelandco.org for more information. 

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