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Send your loved ones valentines through Loveland’s Valentine Remailing Program

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How do I love thee? Enough to send you a valentine from the Love Capital of the World!

For 75 years, Loveland, the nation’s Sweetheart City Loveland has been spreading love and joy across the world by re-mailing valentines with a special stamp and poem. Today, the Loveland Chamber of Commerce, Visit Loveland and partners are celebrating the program’s diamond anniversary by unveiling the 2021 stamp, valentine card and verse, postmark, U.S. Postal  Service love stamp and details on reimagined Sweetheart season activities in the city. 

“This is a very special year for Loveland and this amazing program. So much has rocked the world recently and we are honored to help spread love, joy and unity when people need it most,” said Mindy McCloughan, president of the Loveland Chamber of Commerce. “Our designs and verses this year not only reflect the 75-year history of the program, but they also demonstrate that COVID-19 is no match for love. Let’s work together to spread even more joy, happiness and love this valentine’s season.”

To get the special cachet message, send your pre-addressed, pre-stamped valentine in an enclosed, larger 1st Class envelope. Then send all envelopes to:

Postmaster – Attention Valentines

446 E. 29th St.

Loveland, CO 80538-9998

Once received, valentines will be removed from the larger envelope and will be stamped with the special Loveland cachet stamp and postmark before being re-mailed to its intended recipient. All U.S. mail must be received by Feb. 7, and all Colorado mail must be received by Feb. 10 to ensure delivery by Valentine’s Day. Colorado residents can drop off their valentines at any local King Soopers or City Market stores by Feb. 1. Participants are encouraged to send their valentines to Loveland as soon as possible.

About the Valentine Re-mailing Program

Members from the Loveland Stamp Club came up with an idea of a Re-mailing Program as a stamp collection oddity, rather than a Sweetheart angle. The club tried to promote the program for a couple of years but realized they needed someone with more marketing abilities. Ted Thompson, who managed Loveland’s Rialto Theater and served as president of the Loveland Chamber of Commerce in addition to his remarkable marketing skills, was asked to help. Ted realized that Loveland, Colo. had a unique opportunity to share a little love and friendship with the people of the USA, and indeed, the world through the Valentine Re-mailing Program.

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