WestJetChristmas Miracle: 12 Flights of Christmas
posted by: Amber Johnson
The WestJet Christmas miracle strikes again!
Building upon their viral holiday campaign in 2013 where a gaggle of weary travelers was treated to a Christmas miracle that turned an airport into Santa’s workshop, for 12 days, they surprised thousands of guests to spread a little #WestJetChristmas cheer.
Their WestJetters and special guests brought them to life, but the vision came straight from the minds of those who know Christmas magic the best – children.
A Brief History of WestJet Christmas
Each year, we challenge ourselves to come up with a new and unique way to spread Christmas cheer and to celebrate the season with our guests. What started as a (relatively) simple Christmas flash mob evolved into a more elaborate Christmas Miracle surprise that still captures the imaginations of people 4 years later. Our blue hat-wearing WestJetters helped Blue Santa give gifts to a community in Dominican Replublic who need them most. We then asked our 12,000 WestJetters to help us spread the Christmas spirit from London to Hawaii and from Costa Rica to Yellowknife. And, of course, who could forget Fort McMurray last year. That one is still near and dear to our hearts.
Each of these Christmas endeavors comes with its own unique challenges. Whether it involves importing a snow-making machine into a tropical country, relying on complete strangers to show up and make it work or hoping that some snow (any snow!) will turn a brown field into a winter wonderland for our big Christmas event, we’ve always had some good luck to go with our hard work.