There’s a lot of great marketing out there but this is quite the coup.
Recently announced by iTunes, Universal Pictures Home Entertainment has partnered with Apple on The Secret Life of Pets to provide Siri the koalifications to answer the question, “What do my Pets do when I’m not at home?”
With 15 different programmed responses, this is the first time Apple has collaborated on a home entertainment title and the first time Siri has been programmed to interact with an iTunes movie title.
I’m not kitten you, this toadally works!
Jennifer Egbert
How clever! In terms of marketing ideas, this one is brilliant. The best part is that most people probably enjoy this, rather than feeling like they’re being hit with unwelcome advertising.