When Soybu contacted me about collaborating on a grand opening for their flagship store in Greenwood Village, I was all-in after a quick Google search revealed huge fan base for this darling women’s activewear. How had I never heard of this Colorado-based company that is a popular national brand, particularly among Yoginis? Simple: though I love wearing yoga pants I hate yoga.
But that is what I’ve come to love about Soybu. They are so much more than a yoga line. Their entire brand of clothing–from bathing suits to dresses to skirts to jackets–exudes confidence, a positive self image and a message aimed to empower all body types to live a health-conscious lifestyle. Their “Life is a Workout” messaging particularly resonates with moms; their feminine, stylish and comfortable clothes are perfect, whether you’re chasing a toddler around the house or fitting in a hardcore workout.
Because let’s face it: a lot of us live in comfortable activewear!
On Wednesday night, more than 40 social media moms gathered to toast their grand opening “Love Your Body, We Do” and what a night it was! As we tweeted and modeled, we were treated to a wellness recharge with “Aspen Juice” champagne cocktails with raw juices, goodies from The Bundt Shoppe and a blow dry bar and make-up station. 
Soybu also has a popular girl’s activewear line “Gracie” and founder Tina Schmitt’s daughter Gracie also made a guest appearance (bottom left). 
Funny side note: A couple of months ago, I fell in love with a darling dress at Sports Authority that I absolutely had to buy for our trip to Hawaii. Because it’s winter and I don’t really wear tankini dresses in sub-zero temperatures (go figure), I tucked it away in my closet for safekeeping until I bought it out to pack for our trip last week. Lo-and-behold, it was a Soybu-brand dress. It’s like we were meant to be.
And I suspect there are a lot of women in Denver who will be discovering its glories in these coming months.
Sad you missed out on the fun? Visit Soybu online and receive 25 percent off your order now through Sun., Feb. 23, 2014.
The new Soybu flagship store is located at Cherry Hills Marketplace, 2500 E. Orchard Rd Unit 2500 A, Greenwood Village, Co (next to the Pancake House and the NEW Trader Joe’s). Thanks to Soybu for partnering with us on this promotion.
Author: Amber Johnson
Amber is the founder and editor of Mile High Mamas, travel writer and former columnist for The Denver Post. She is a passionate community builder and loves the outdoors. She has two awesome teens and is happily married to a man obsessed with growing The Great Pumpkin.
Desiree Allen
Had a great time! What a fun bunch of gals!
Jill Will Run
Next time I’m in CO to visit my bro, I’m going to visit this store!
Amber
Jill, you really should. Also check-out their stuff online. Their bathing suits aren’t in stores ’til next month and I’m hoping I can find them online before.
Gretchen Yoder
The event was great fun! I’m pretty sure my wallet will hate the fact that I live so close. I can’t wait to take my daughter back with me so we can try on some stuff for her too.
Chrissy
Nice Face Catherine!!! What a fantastic event and a fun fun evening with the best ladies in Denver! All the ladies at Yoga class are going to be very jealous of my booty pants!!
Soybu
Amber, we loved seeing you at the store last night! Thanks for stopping by, and thanks for your kind words! I love that you had discovered us the way so many of our friends do–just by falling in love with one of our outfits.
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Soybu
Gretchen & Chrissy–We had a blast, too! Thanks for stopping by, and picking up some envy-worthy yoga pants! Don’t be strangers–we love making new friends!
Darlene
Thanks for such a fun night! I already wore my new outfit to the gym today 🙂 It’s so comfy I don’t want to get changed!
Lori Lavender Luz
The beauty of the clothes was matched by the graciousness of the Soybu people. I’m so excited to wear my new Killer Caboose pants — killer comfy, too!
Soybu
Darlene and Lori: Thank you! It’s good to hear that you felt like you were treated graciously, and that you are loving the outfits you selected! Visit us anytime–we loving having you in the store!
Emily @ColoradoMom
I had so much fun! Thanks for inviting me! 🙂 Here is the post I did about the event! http://coloradomoms.com/fashion/4-reasons-yoga-pants-rule-the-world-fashionfriday-loveyourbody/
Laura@peacebutnotquiet
Such a fun night! Here’s my take on it: http://peacebutnotquiet.com/2014/02/shopping-soybu-2.html
(PS — I wore my new clothes the very next day)
Melissa D
What an AWESOME time!!! So totally checking them out online!
Whitney
Had so much fun, here is my blog post!
http://missmamame.blogspot.com/2014/02/review-soybu.html
Thanks!
CharmedValerie
I had a blast! Here’s my post http://charmedvalerie.com/2014/02/active-fashion-tips-because-life-workout/
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