Olympic Skier Picabo Street On the Product That Will Revolutionize Learning to Ski
posted by: Gretchen
Last weekend I was invited to the SIA(Ski Industry Association) show at the Denver Convention Center. I am always a little giddy over the idea of getting to see great new products and telling you about them – but this time, I was invited to speak with Picabo Street! Yes, the iconic, amazing three-time Olympic Skier that even Lindsey Vonn looks up to.
What I was excited to learn is that like us, she is a mom. She has four–count them–F-O-U-R boys! The lady is busy! But, she took the time to talk to me about a couple really cool new products from LaunchPad, called Hookease and Wedgease.
I asked her about the product she’s endorsing, Hookease. She said, “I want to literally scream if from the top of the building, put it on YouTube. This product is so revolutionary. It is a simple concept that allows a skier to learn the fundamentals and good mechanics of skiing without being against their parent’s body stabilizing them (which Street claims is “just idiotic”).
The plastic part connects to the back of the ski (it is simple and easy to use – even with your gloves on) and the rigid connection allows you to control whoever you are teaching to ski the correct way to turn so you are “not just sliding down the slope.” Street said, “it’s like a magic wand” when you want them to turn you just flip your wrist. “Hookease does not age discriminate,” Street emphasized. It can be used to teach kids or adults. So ladies, go ahead and teach your boyfriend how to ski!
When kids first learn to ski they learn to “pizza” and “french-fry” – these are just terms that kids can identify with in terms of what their skis are doing. When their skis are parallel to one another, they are “french-fry” and when they make a wedge it is “pizza.” Simple enough. Now there is a new product that will help the kids learn how to pizza a little easier and not cross the tips that is Wedgease. Wedgease is the perfect product to teach beginners because of it’s hard elastic band and easy clamp system.
I asked her if she thought with this kind of start, her kids would be able to “ski circles around her.” (As if that is even possible!) She laughed a little…and told me about how competitive (and non-competitive) some of her kids are. But she did tell me that she will be getting her 15-month-old out on the slopes. With Street as your mom and Hookease as your start….anyone want to take bets on another Olympic Skier in the family?
*They are offering a special discount to MHM readers. Use coupon code mama20 at checkout (online) to get 20% off.
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