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Select Hospitals to Distribute Discharge Bag for Breastfeeding Moms

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Kudos to Denver Health Medical Center!

For years, new moms have been handed a gift bag full of formula samples upon leaving the hospital with their newborns. Last week, a long-awaited alternative arrived for moms who are looking for nursing support. The breastfeeding-friendly version of the discharge bag, called the Healthy Baby Bounty Bag, will be distributed in approximately 200 hospitals across the nation including Denver Heath Medical Center.

The bag contains milk storage bags, disposable nipple pads, samples, coupons, and information that supports and encourages breastfeeding benefits for both mom and baby. The medical community has strongly agreed and advised that breast is best, and now has a giveaway for moms that doesn’t contradict their message like formula sampled bags of the past.

The bags will reach 300,000 mothers of the 4.5 million births a year. This is a baby step, but one that will grow as support from vendors and hospitals increases.

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  • comment avatar Erika August 13, 2009

    Great idea! I wish St. Joe’s had this for me!!

    … Is it me or is calling it a “discharge” bag a little weird?

  • comment avatar Amber Johnson August 13, 2009

    LOL–it is strange to call it a discharge bag! It’s about time, though. For as much as they advocate breastfeeding, I always thought it strange they send you home with formula.

  • comment avatar JoAnn August 13, 2009

    I think this is awesome! I wish I would have had this option when I had Claire!!

  • comment avatar marybell August 14, 2009

    My sister recently had a baby in MD, and they sent her home with something like this plus an inexpensive hand pump, which I thought was great. I’m not sure how useful the bags will be without a pump…

  • comment avatar cribtales August 18, 2009

    That’s wonderful! A little kuddos to nursing moms is a welcome addition to the formula goody bag.

  • comment avatar Kim August 19, 2009

    Wonderful idea! When I left the hospital with my son sent home with a small sample can of formula and cupons, I felt like I was expected to fail. I ended up weaning him completely at 17 months. At least I was able to give the unused samples and cupons to a non breastfeeding mommy.