The first I heard of The Anti-Gym was a radio ad in which one guy castigated another guy for having “man boobs.”
I remember chuckling incredulously to myself, thinking “Did I hear that right? Man boobs?” Radio ads rarely get my attention, with the exception of the Bud Light “Real Men of Genius” ads, but The Anti-Gym ad definitely stuck with me.
Then I saw a TV spot on the local Fox affiliate during a football game this fall. This one featured two girls – one who was obese and eating straight from a pie tin, and her friend who was long and lean and searching fruitlessly for a bottle of water.
Again, I tittered at how such an “in your face” message and delivery had made it onto TV. In such a politically correct and emotionally sensitive world, how were ads like these being approved for broadcast? What kind of backlash