Top five Super Bowl 2012 commercials
Super Bowl 2012 advertisers spent $3.5 million per spot to put their brands before audiences. The sponsors, including a large number of first-timers, trusted somewell-worn strategies: sex, cute animals, talking babies, celebrities and sex. David Beckham, MatthewBroderick, Elton John and Clint Eastwood. Whichwas most memorable?
OUR PANEL: Susan Jung Grant, assistant professor of marketing, University of Colorado at Boulder; Pasquale “Pocky” Marranzino, chairman/CEO, Karsh Hagen; Glenn Morey, president, Morey Evans Advertising; Mike Sukle, creative director and owner, Sukle Advertising; Daphne Fink Taber, general manager, gyro;Greg Wagner, Denver University, Daniels College of Business.
What was your favorite ad?