Select Hospitals to Distribute Discharge Bag for Breastfeeding Moms
posted by: Amber Johnson
Kudos to Denver Health Medical Center!
For years, new moms have been handed a gift bag full of formula samples upon leaving the hospital with their newborns. Last week, a long-awaited alternative arrived for moms who are looking for nursing support. The breastfeeding-friendly version of the discharge bag, called the Healthy Baby Bounty Bag, will be distributed in approximately 200 hospitals across the nation including Denver Heath Medical Center.
The bag contains milk storage bags, disposable nipple pads, samples, coupons, and information that supports and encourages breastfeeding benefits for both mom and baby. The medical community has strongly agreed and advised that breast is best, and now has a giveaway for moms that doesn’t contradict their message like formula sampled bags of the past.
The bags will reach 300,000 mothers of the 4.5 million births a year. This is a baby step, but one that will grow as support from vendors and hospitals increases.