To Moms Everywhere: We Are All “Influencers”
Mile High Mamas was happy to give away six family four-packs of tickets to Disney on Ice last week.
To assist with their promotions, Feld Entertainment teamed up with consulting firm Mom Central to identify key “Influencers” in the community to spread the word about a discount coupon code and to hold contests that created a buzz about the event.
I think many (if not all) of you would consider yourself “buzzed.” The effects of their local campaign were far-reaching, even down to my 4-year-old daughter who fretted before the show, “But what if I fall on the ice?”
Evidently, the marketing was a bit too effective: the kid thought she was starring in it along with her Disney cohorts.
As a thank you to these Influencers, Feld and Mom Central held an event prior to the show where these families met The Incredibles, were fed a simple dinner, mingled and talked about upcoming events. My favorite part of the evening was not the show itself (which my kids loved) but when each of these moms stood up to introduce themselves.
We were not the public official who makes important policy changes. We were not the coiffed news anchor reporting the day’s events. We were not the president of a company whose decisions affect thousands of people.
We are like Paula who sacrifices her time to homeschool her children and is a part of a homeschooling co-op. We are like Suzanne, the dynamic single mom of six who works her butt off as a secretary to provide for her family. We are like Sarah who just lost her mom and yet manages to keep everyone laughing around her. We are like Barb who explained to me that her son’s gorgeous long, curly hair was to hide the scars he has received from multiple brain surgeries.
I walked away from this experience with a resonating sense of purpose for every mom out there. WE ARE ALL INFLUENCERS–in our schools, our churches, our communities and most importantly our homes.
And it’s about time we remembered that.
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This sounds like an awesome experience . How great!
Tee @ http://divateesthoughts.blogspot.com/
Oh, Hadley is a girl after my own heart. I truly believed that every show that I went to as a child that I would be called up to preform because one of the crucial actors/performers would call sick and they would NEED ME to step in….
Not that I am ridiculous or anything.
AMEN sister… amen!
and i love hearing how moms and women in general are influencing and impacting our community. thanks for the report.
http://www.sunshine-on-my-shoulders.blogspot.com
It IS great to see the impact that ALL moms have on the community!
Alex–you and Hadley are anything but ridiculous. :-)
Wow… great article Amber!
Much love!
Thanks Suzanne–it was great seeing you there!
Moms do have a big impact on the community. It’s a great thing!
This is a great reminder, Amber! I’m so glad you had a great time!!
Moms influence the economy: Moms do the majority of the day-to-day purchasing for any household — they choose the brand of diapers, when to replace the dishes or curtains, and a host of other decisions.
Moms plan for the future: In any given group, a mom tends to look at things for the safe of their kids, not just their own generation, and can bring a longer view to the discussion, and also a view that looks out for the smallest and weakest among us.
I’m not saying that other people don’t have the same view, but I think Moms are the most under appreciated as a group…
WOOHOO!!! You said it sista!
So true. I did need to remember that. I really did.
Sometimes the frumpy gets the best of me.
wow awesome- you gave me goosebumps!
Beckie
You guys are all sweet. Thank you!
Beautifully stated, Amber – there are some amazing mamas here!
Amber, thanks for your kind and thoughtful words. Moms have the power to change the world – we forget that.